凤凰院线经理观察:《爆款好人》票房扑街,2亿成本目前票房仅2000多万
分类:影视资讯//757 阅读
截至10月7日15时34分,国庆档票房20.45亿,《志愿军:存亡之战》以4.54亿票房位列第一名,《浴火之路》排名第二,票房2.16亿,《749局》以1.51亿的票房位居第三名。
《爆款好人》这部原本被寄予厚望的影片,截至10月7日15时34分仅收获了2038万的票房,这对于一部制作成本超过2亿的电影来说,无疑是巨大的亏损。《爆款好人》的阵容其实不容小觑,除了宁浩、葛优的金牌组合,影片还请了李雪琴、刘敏涛、贾冰、吴磊等一众知名演员,然而这样的阵容放在国庆档却只获得了2000多万的票房成绩,实在是令人感到意外。
《爆款好人》本身的卖点很多,宁浩+葛优的组合此前就是票房保证+演技担当,两位继《我和我的家乡》后再度合作,延续好人张北京的IP,此片更是被寄予厚望。毕竟《我和我的家乡》在2019年曾经创下31.7亿票房的惊人记录,摘得国庆档票房冠军,而宁浩、葛优的《北京好人》是其中口碑最好的短片。然而《爆款好人》上映第二天,票房暴跌到334万,排片率也仅剩下2.8%。这不仅是国庆档的最大失利,也是葛优、宁浩合作生涯中的一大滑铁卢。自2019年的《我和我的祖国》到2020年的《我和我的家乡》,再到2021年的《我和我的父辈》,票房从31.7亿到现在的2000多万,简直是断崖式下跌。
《爆款好人》中最让人惋惜的无疑就是葛优。葛优和冯小刚的贺岁片曾经在内地市独占鳌头,《大腕》《手机》《非诚勿扰》等等都拿下了年度冠军,可以说葛优绝对是一代喜剧片之王。然而近几年葛优的票房表现差强人意,2023年的招牌系列续集《非诚勿扰3》票房才1亿出头,2024年和流量明星王俊凯合作的《刺猬》票房也只有1.44亿,加上这部《爆款好人》大概率也是败走国庆档,可能最终票房甚至难以破亿,葛优这块招牌也不灵了。
此前院线经理朱经理向“凤凰院线经理指数”分析认为,“这部电影作为档期内极少数的喜剧片,其实挺有优势,但它的笑点不年轻化,流露出比较重的中老年味,但中老年人并不是国庆档期的消费主力军,加上前期宣传不太够,我们很难给它高排片。第一天放映后口碑也比较一般,排片只能继续减”。
此前,“凤凰院线经理指数”邀请多位院线经理对国庆档新片票房做出预测,排名第一的影片为《志愿军:存亡之战》,预测票房6亿元,第二名《出入平安》预测票房5.7亿,第三名《浴火之路》预测票房5.5亿,其后是《危机航线》4.5亿、《749局》4.3亿、《熊猫计划》2.3亿、《爆款好人》1.8亿。
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